Future TenseAn Advertising Agency
Independent. AI native from day one.
No holding company. No preferred platform. No incentive to recommend anything other than what works.
Start the Conversation
— Leo Burnett
We've mapped 50+ audience profiles by the moments that matter — and the advertising opportunities within each one. Describe your customer and we'll show you their day.
MOMENTS LED MEDIA CURATION
Then we assign the channel, format, and creative that fits the context. Budget and goal determine how far we stack.
Tech Professional's Journey
ConsiderationAsking AI
ChatGPT, Gemini, Claude, Perplexity
Social Proof
Reviews, Reddit, community forums
Trusted Networks
Word of mouth, referrals, peer recommendations
Searching Directly
Organic search, brand search spikes
You're Already Following Them
Retargeting, they've seen you before, now they're back
Consideration is active. The customer has a problem and is looking for a solution. We make sure our clients show up in every place that answer gets formed.
How Tech Professional Converts
“Bought it without comparing anything else.”
Had seen the brand three times on Reddit and YouTube. When the review matched what he already thought, the decision was instant.
“Has anyone used this tool? I just signed up.”
Shared in the team channel. One LinkedIn ad two weeks earlier. The recommendation came from him.
“Auto-upgraded after the trial.”
Saw a LinkedIn ad. Googled the product name. Started a free trial. Never needed a demo.
We measure the trackable moments.
Conversion is more than the last click. It is the conversation it started, the walk-in it caused, the meeting mention it earned. We close what awareness opens, and measure everything we can.
No holding company. No preferred DSP. No legacy process to retrofit.
LLM-Agnostic AI
Claude, ChatGPT, and Gemini, each used for what it does best.
Direct Channel APIs
Hardwired to every major platform. No middleware, no manual pulls.
No Holding Company
Independent since day one. No preferred partner, no conflicted rec.
Proprietary Playbooks
FT-built workflows and frameworks we iterate on every week.
We use Claude, ChatGPT, and Gemini, whichever model performs best for the task. Strategy, copy intelligence, media analysis, and creative production all run through AI, but we're not locked to any single model or vendor.
We're hardwired directly to most major channel APIs: every DSP, every paid social platform, every search campaign. Clean performance data without middleware, no manual pulls, no reconciling spreadsheets the night before a client call.
FT-built processes, automated skills, and campaign frameworks built on top of these tools. We're not using generic prompts. We're running a system we built and iterate on every week.
We curate media plans around your audience's daily routine. Channel, creative, timing, and message get built together, around the moments where people are actually reachable and ready.
Task-matched programmatic, paid social, and paid search, managed by a team that isn't on anyone else's payroll. Every DSP, channel, and AI model is chosen for what it's built to do. We work across The Trade Desk, Viant, Amazon DSP, Basis, and all major platforms without the conflict of interest.
For enterprise brands, we're the managed service that costs less than a media conglomerate and delivers more. For franchise brands, we plan and execute at national scale and local precision.
Learn More →How people find what they need is changing. Google's own guidance is clear: it's still SEO. But what that means now includes local search, AI-generated answers, and how large language models reference your brand.
We build visibility that works across Google, ChatGPT, Gemini, Perplexity, and Claude, because your customers are asking everywhere. We're also running ads in OpenAI's emerging ad network.
Learn More →Human creative when it matters. AI-assisted creative when speed and scale are the goal. We don't pretend AI replaces taste. We use it to extend bandwidth and cut production timelines without cutting quality.
From organic social strategy to content calendars to ad creative. We produce what your team doesn't have time to.
Learn More →Clean data from source to dashboard, no middleware, no manual pulls. We build measurement frameworks before campaigns launch, not after, and connect revenue directly to media investment across every channel.
Incrementality testing, multi-touch attribution, brand lift studies, and live reporting dashboards. You see what's working and why, not just what spent.
Forward thinkers. Early adopters. Risk takers. People who are honest about what they don't know and want a partner who will tell them the truth.
CMOs and VPs who need a media partner that executes without the overhead of a conglomerate. You've outgrown the holding company. You want independence and accountability in the same room.
You cover paid, organic, data, and brand, but need an execution arm that keeps up. You have the vision. We have the seats, tools, and bandwidth to make it real.
Franchise operators and multi-location brands that need national media planning with local precision. We've driven appointments, catering orders, and foot traffic across brands from 5 to 500+ locations.
Enterprise and growth-stage leaders who need pipeline, not just brand presence. We build the full-funnel B2B media strategy from LinkedIn to programmatic intent to conference circuits.
Platform-Agnostic By Design
No holding company. No preferred DSP. We hold seats at every major platform and choose based on what performs for your audience, not what's on contract. The recommendation is always ours to make.
Cheaper Than the Conglomerate Stack
Enterprise brands pay conglomerate rates for siloed teams that don't talk to each other. One managed service team at Future Tense costs less and moves faster.
Built for How AI Has Changed Discovery
We track how people find brands differently now, across Google, AI answer engines, and platform search. We build visibility that works across all of it.
Curated Media Planning
We curate media plans around context: the time of day, the platform, the reason someone is in that moment. Advertising is a human behavior question before it's a targeting question. We built the agency around that belief.
Future Tense was founded in 2024 with one thesis: a small, talent-dense team running AI-native workflows would outperform agencies ten times their size. We've spent careers on both sides of the table, as the team doing the media buying and as the client evaluating whether it worked.
Tyler Hylen
Co-Founder & Principal
Tyler spent a decade in advertising, managing accounts, sales strategy, software, and full-stack dev teams. He started Future Tense because he was tired of watching great media strategy get buried under holding company overhead and platform conflicts of interest.
He built AI into the workflow before it was a selling point, because he saw what it could do for clients before most agencies had stopped arguing about whether to use it.
Kamlyn
Co-Founder & Creative Director
Kamlyn leads creative strategy, brand positioning, and content production at Future Tense. She brings a decade of experience in brand-building for growth-stage companies, where the brief is never fully formed, the timeline is always compressed, and the creative has to work hard across every channel at once.
She believes the best creative doesn't feel like advertising, and she builds the team and the process around that conviction.
$200M+
In managed media spend across enterprise, franchise, and growth-stage brands
50+
Brands across CPG, QSR, healthcare, DTC e-commerce, and B2B SaaS
14+
Years of combined enterprise media, creative, and strategy experience
Tell us what you're building, what's broken, or what you're trying to move. We'll be honest about the fit. Fast if it's there.