Future Tense Agency
Independent, platform-agnostic advertising agency. AI native from day one.
We work backwards from real life, built for how people actually make decisions and remember things inside the context of their day. No holding company. No preferred platform. No incentive to recommend anything other than what works.
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Asking AI
ChatGPT, Gemini, Claude, Perplexity
Social Proof
Reviews, Reddit, community forums
Trusted Networks
Word of mouth, referrals, peer recommendations
Searching Directly
Organic search, brand search spikes
You're Already Following Them
Retargeting. they've seen you before, now they're back
Consideration is active. The customer has a problem and is looking for a solution. We make sure Future Tense and our clients show up in every place that answer gets formed.
Conversion Looks Different Every Time
“First visit to Papa Bagels.”
No search. No click. Heard it on the radio twice on the morning commute. Just remembered.
“Hey, we should check out that hotel.”
Said in bed. Two weeks of CTV and Instagram. The click never happened.
“We should be looking at this software.”
Raised in a budget review. Had been seeing LinkedIn ads for three months.
“Brand search after six touchpoints.”
CTV, display, social. The moment you can attribute. Not the only one that mattered.
We measure the trackable moments.
Conversion is more than the last click. It is the conversation it started, the walk-in it caused, the meeting mention it earned. We close what awareness opens, and measure everything we can.
In 2024, Tyler and Kamlyn founded Future Tense with a thesis most agencies hadn't accepted yet: small teams, talent-dense, with AI embedded in every part of their workflow would outperform agencies ten times their size. Not AI as a feature. AI as the operating system.
Most agencies are now retrofitting AI onto 15-year-old processes. We never had old processes to retrofit. Claude and Supermetrics are at the center of how we work, with proprietary playbooks, skills, and workflows built on top. The human parts stay human. Everything else runs faster.
Strategy, copy intelligence, and media analysis powered by Anthropic's Claude API. Our AI layer doesn't guess. it reasons, references your data, and produces work you can ship the same day.
Unified cross-channel performance data. Every DSP, every paid social platform, every search campaign: one source of truth. No manual pulls, no reconciling spreadsheets the night before a client call.
FT-built processes, automated skills, and campaign frameworks that run on top of these tools. We're not using generic prompts. We're running a system we built and iterate on every week.
We curate media plans around your audience's daily routine. Channel, creative, timing, and message get built together, around the moments where people are actually reachable and ready.
DSP-agnostic programmatic, paid social, and paid search, managed by a team that isn't on anyone else's payroll. We work across The Trade Desk, Viant, Amazon DSP, Basis, and all major platforms without the conflict of interest.
For enterprise brands, we're the managed service that costs less than a media conglomerate and delivers more. For franchise brands, we plan and execute at national scale and local precision.
Learn More →How people find what they need is changing. Google's own guidance is clear: it's still SEO. But what that means now includes local search, AI-generated answers, and how large language models reference your brand.
We build visibility that works across Google, ChatGPT, Gemini, Perplexity, and Claude, because your customers are asking everywhere. We're also running ads in OpenAI's emerging ad network.
Learn More →Human creative when it matters. AI-assisted creative when speed and scale are the goal. We don't pretend AI replaces taste. We use it to extend bandwidth and cut production timelines without cutting quality.
From organic social strategy to content calendars to ad creative. We produce what your team doesn't have time to.
Learn More →Three types of clients. All three stick around.
CMOs and VPs who need a media partner that executes without the overhead of a conglomerate. You've outgrown the holding company model. You want independence and accountability in the same room.
Strategists who cover paid, organic, data, and brand but need an execution arm that keeps up. You have the vision. We have the seats, the tools, and the bandwidth to make it run.
Franchise operators and multi-location brands that need national media planning with local precision. We've driven appointments, catering orders, and foot traffic for brands from 5 locations to 500.
Platform-Agnostic By Design
No holding company. No preferred DSP. We hold seats at every major platform and choose based on what performs for your audience, not what's on contract. The recommendation is always ours to make.
Cheaper Than the Conglomerate Stack
Enterprise brands pay conglomerate rates for siloed teams that don't talk to each other. One managed service team at Future Tense costs less and moves faster.
Built for How AI Has Changed Discovery
We track how people find brands differently now, across Google, AI answer engines, and platform search. We build visibility that works across all of it.
Curated Media Planning
We curate media plans around context: the time of day, the platform, the reason someone is in that moment. Advertising is a human behavior question before it's a targeting question. We built the agency around that belief.
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all." — Leo Burnett
A DSP-agnostic agency holds seats across multiple demand-side platforms and selects the right one for each campaign based on performance, not preferred partnerships or revenue agreements. Future Tense holds seats at The Trade Desk, Amazon DSP, Viant, Basis Technologies, StackAdapt, DV360, and Xandr. Platform recommendation is based on what performs for your audience and budget, full stop.
Holding company agencies carry overhead, platform allegiances, and siloed teams that rarely talk to each other. Future Tense is independent. no preferred DSP partnerships, no incentive to recommend anything other than what works. We curate media plans around your audience's daily routine, not around what's easiest to resell. One unified team, AI embedded in every part of the workflow, and a meaningfully lower cost.
Yes, it's one of our core specialties. We plan and execute national media with local precision, managing campaigns for brands ranging from 5 to 500+ locations. Paid media, local SEO, and creative that scales without losing location-level performance visibility.
AI search optimization (also called generative engine optimization or GEO) is the practice of making your brand visible in AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, and others, not just traditional Google results. As AI answer engines handle more search traffic, brands that aren't optimized for them are invisible in a growing share of discovery. We build the content, schema, and authority signals that get you cited.
We use Anthropic's Claude API for strategy, copy intelligence, and media analysis. We use Supermetrics for unified cross-channel performance data: every DSP, every social platform, every search campaign in one place. On top of these, we've built proprietary playbooks and automated workflows specific to how we run campaigns. The agency was designed around these tools in 2024, not retrofitted to use them.
We work with enterprise brands, hybrid in-house marketing teams, and multi-unit or franchise operators. What they have in common: they've outgrown the holding company model or the freelancer model, and they need a team that executes at scale without the overhead or the allegiances.
Tell us what you're building, what's broken, or what you're trying to move. We'll be honest about the fit. Fast if it's there.